News

Thank you to everyone who joined us on Wednesday evening for our Glow, Gather, Gift festive event

We're so grateful you chose to spend the start of the season with us. It was a real joy to share our space, connect, and welcome this time of year alongside both new and familiar faces.

For those who couldn't make it, there's plenty more to come. We have exciting events and collaborations ahead — more info soon!

We look forward to seeing you all in the spa and salon over the coming weeks, and enjoy December together.

Sending warm wishes,
Team at Pure and 48beauty

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Pure Day Spa wins BABTAC Award for Outstanding Wellbeing and Inspires a New Category 

Winning this Award is a confirmation and a new inspiration for Pure Day Spa. For twenty-three years, we have aimed to redefine beauty and wellness in Ireland, pioneering a holistic, client-centred approach long before "wellbeing" became standard industry language. This recognition honours not only our commitment to excellence but also the values that have guided us from the start: integrity, care, and genuine passion for each client.

The introduction of the new 'Outstanding Wellbeing' category—sparked by our work—underscores the broader significance of what we do. It shows that prioritising wellbeing is not just a choice, but a standard the industry should embrace, and that a spa's influence can extend far beyond treatment rooms to shape wider practices and expectations.

For the Pure team, under the leadership of founder Elain Murphy, the award is deeply humbling and energising. It confirms that years of dedication make a difference, while inspiring us to keep innovating under new creative leadership from Clara Jean Potts. For our clients, colleagues, and peers, it represents trust, quality, and leadership. Winning is a moment of pride—but, above all, a responsibility to continue shaping the future of wellness